Do you know which customers are ready to be called for sales conversion? Bottom line . . . you have to be ready to strike while the iron is HOT!! If you knew exactly which prospects and customers were cold and which were hot and ready to buy, would that bring value to your business and help your sales strategies? Of course it would!
A CRM, at its most basic level, keeps you apprised as to the status of your prospects at any given time. Each instance you make a call, send an email, or contact a customer or prospect a CRM can update current status. Because you are human, your memory's not perfect! With a CRM, you're able to review client status and see exactly where each client is in the sales cycle. There's virtually no guess work and you can then spend more of your productive time following up on leads that are HOT and ready to purchase.